How Effective Lead Handling Can Add 5+ Sales Per Month to Your BHPH Dealership

Leads are the lifeblood of any BHPH dealership. But here’s the truth — most dealerships are losing sales not because they have bad leads, but because they’re not handling them effectively. Over the past 22+ years, I’ve helped over 150 dealerships transform their lead handling process, often resulting in 5–10 extra sales per month without spending a single extra dollar on advertising.

Here’s how you can do it too:

1. Respond Faster — Every Minute Counts

In today’s market, a lead that sits for even an hour can turn cold. Responding within the first 5 minutes dramatically increases your chances of connecting and booking an appointment.

2. Have a Clear Follow-Up Schedule

One call or email isn’t enough. Create a structured follow-up system — phone, text, and email — spread out over several days to maximize your touchpoints.

3. Use a CRM the Right Way

Your CRM isn’t just a database — it’s your playbook. Track every interaction, set reminders for follow-ups, and make sure no lead slips through the cracks.

4. Personalize Every Interaction

Generic responses don’t build trust. Mention details from the lead’s inquiry, such as the vehicle they’re interested in or the payment range they requested.

5. Always Ask for the Appointment

Don’t end a conversation without a clear next step. Even if they’re “just looking,” get them into the dealership — that’s where you close deals.

Final Thoughts

Effective lead handling isn’t about working harder — it’s about working smarter. With the right process, your BHPH dealership can increase sales without increasing expenses.

Want to implement a proven lead handling system in your store? Book a free strategy call with BHPH eTraining today.